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Essentials of this Brand

Under Armour is a leading brand in the sportswear industry, known for its innovative approach to developing high-performance clothing, footwear, and accessories for athletes and sports enthusiasts. Founded in 1996 by Kevin Plank, a former football player at the University of Maryland, the company revolutionized the sports market with the introduction of its compression shirt that wicks sweat far more effectively than traditional cotton garments.

Since then, Under Armour has expanded globally, offering a wide range of products including sportswear, innovative footwear, and technological accessories. The brand stands out for its ongoing research and development in new fabric technologies, such as materials that regulate body temperature and enhance muscle recovery, allowing athletes to improve their performance and comfort.

Under Armour not only focuses on high-performance athletes but also targets a broader audience looking for functional and stylish sportswear for everyday use. With a strong presence in key markets and an energetic marketing strategy that often includes partnerships with world-renowned athletes and sports teams, Under Armour continues to be an influential force in the world of sports and sports fashion.

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